Todd Carnes Free Essays

1. Talk about how the corporate culture at Ben Jerry’s, as depicted for this situation, impacts the every day usage of moral choices in the firm. The organization accepts that the â€Å"product, monetary, and social† parts of its statement of purpose are similarly significant, that shared regard from everybody in the networks where they are a piece of are vital for a socially mindful (and moral) presence. We will compose a custom paper test on Todd Carnes or on the other hand any comparative point just for you Request Now This vision lays the foundation wherein the organization works. They embrace a to some degree fun and strange culture, from the manner in which they name their managerial situations, to their item marking. They additionally feel unequivocally about supporting the communityâ€when they offered their underlying stock to the general population, it was just at first limited to Vermont occupants. The idea of â€Å"caring capitalism† is in effect deliberately followed so that the organization works not for the sole motivation behind benefit. Since its commencement, Ben Jerry’s worked with the improvement of the lives of its representatives and the network in mindâ€from making good cause ventures, providing for ecological causes, and executing smoothed out worker compensationsâ€Ben Jerry’s attempts to adhere to its guiding principle and consistently gives something back to the network. 2. [†¦] In what different ways could Ben Jerry’s exhibit to partners its promise to moral and socially capable direct? In Ben Jerry’s Social Audit, its social missions and natural achievements are obviously plot. In any case, there were worries that representative spirit is low, generally as a result of the supposition that the organization, especially the top administration, doesn't/would not stay focused on its qualities. Since workers are in the center of the organization’s crucial qualities (and are in this manner significant partners in the organization), Ben Jerry’s ought not take this issue lightlyâ€they ought to make more activities and chances to confirm their duty to the network. 3. [†¦] How can such organizations ensure their basic beliefs as they develop from little firms into huge ones and additionally are procured by global aggregates? Organizations like Ben Jerry’s, which begin little yet are at last obtained by combinations, (for example, Unilever) can secure their moral and social stages first by a legitimately restricting pre-procurement consent such that the constituents of the first organizations top administration is protected, and that whoever are the ancestors of the company’s moral and socially mindful worldview stay in charge and in this way can safeguard the ethical establishments of the organization. Upon securing, said the executives ought not permit the wellbeing cradle of the new umbrella organization to make them self-satisfied about maintaining their unique objectives. The organization should keep up open and inside consciousness of the company’s moral and social duties. Open mindfulness, specifically, will be a positive main impetus for the company’s objectives. Instructions to refer to Todd Carnes, Papers

Greenhouse gas emissions and price elasticity of transport fuel demand Essay

Ozone depleting substance emanations and value versatility of transport fuel request in Belgium - Essay Example The arrangement of increment in fuel charge by the Belgian government is contemplated in this article. The paper looks to discover the effect of an expansion in fuel burdens on the utilization of powers by evaluating the value flexibility of fuel request. Setting of the article The Kyoto convention, named after the Japanese city, is a universal understanding closed in 1997, focused on the decrease of the aggregated ozone harming substance emanations of the created countries and reducing the power of worldwide warming1. Since the beginning of dealings on Kyoto Protocol, Belgian government adjusted a yearning position in the atmosphere system in the European just as in the worldwide level2.Belgium has likewise taken an interest in the objectives of diminishing the nursery emanation and has been fruitful generally in chopping down the force of discharge by the significance of atomic vitality. In any case, the power of discharge is high in certain segments like substantial industry priva te warming. Be that as it may, extreme cases of discharge are seen as created in a thorough premise from the street transport segment in Belgium which speaks to 20% of the all Green house gas emission3. Belgium is a little nation in the regard that it is a value taker of the fuel costs in the universal market as its interest has practically no impact on the worldwide oil cost. So the gracefully bend looked by Belgium can be believed to be interminably flexible. Accordingly an adjustment in the assessment structure of the nation is legitimately and completely gets thought about the household costs and the amount (fuel utilization) is straightforwardly related with the value versatility of interest for fills. In this way the prime parameter on which the amount that is the fuel utilization depends for this situation can be viewed as value flexibility of interest of energizes and along these lines we will dissect its contact with the assistance of hypothetical understandings. Versatilit y of interest Before moving into the domains of the subject in thought it is important to plainly comprehend the idea of flexibility of interest. The flexibility of interest alludes to the level of responsiveness of amount requested of an item to an adjustment in any of its determinants viz, cost of the product, cost of different wares and salary of the buyers. Be that as it may, in this paper we are just worried about the value versatility of demand4. Value flexibility of interest â€Å"The value versatility of interest quantifies the affectability of the amount requested to changes in the price†5. As it were it is a proportion of how much an amount requested of a product changes when its value changes. Scientifically the value versatility of interest can be spoken to as the proportion of the rate change in the amount requested of a ware to a given change in cost. Along these lines, Where, = Price flexibility of interest, = Change in amount, =Change in amount demanded6. Fig. 1 In the above chart the underlying cost was P0 and the amount requested was Q0. At the point when cost rose to P1 the amount requested tumbles to Q1 adhering to the law of interest which expresses that at a typical item as cost builds the amount requested falls thus. In the chart, the hole and the hole . Various sorts of value flexibility of interest The numerical estimation of value versatility of interest fluctuates from zero to endlessness. As far as its numerical worth (i.e, level of versatility), there are commonly five sorts of value flexibility of interest. A. Consummately Inelastic interest When the amount requested of a product doesn't react to the adjustment in its value, at that point the flexibility of interest is supposed to be splendidly inelastic interest. The numerical estimation of inelastic interest is zero7. Fig. 2 In the above diag

How to Punctuate Quotes in Essay

How to Punctuate Quotes in Essay When you are writing an essay, its very important to support arguments with good evidence. Quotations can be an effective thing, and if you use them in your work properly, its possible to create a successful and bright paper. Needless to say that your essay must be written in accordance with certain rules. If you are going to include some quotations into your work, you have to know all rules about punctuation. In this article, we are going to tell you how to punctuate quotations in an essay. Keep reading and find the main rules of punctuation weve gathered for you here. What are marks for quotes? While you are making an essay, you may need to put some persons words in it. Special marks are used to put such phrases correctly in the paper. They help to mark other persons words you use from sources. You should remember that marks have to be used in pairs always. There are some differences in using such marks. For example, in the USA, they use single marks if include some quoted words within another quote. People in Great Britain have different rules about single-quote marks and double-quote marks. But in general, all quotes should be marked in your essay according to the requirements. Thats why its an important moment to clarify with your professor or teacher when you are going to create a paper with some quotations included. Rules how to use quotes in an essay correctly There are some certain rules when you need to put quotation marks in your paper. Follow the next rules when youre making an essay: In general, we need quotation marks to mark direct quotes, words, or titles. Marks shouldnt be put when youre using block quotations. When you quote an entire sentence, the text should be capitalized, but you shouldnt do it when you need to put just a fragment. Punctuating quotations in essays can be varied for different cases. Single marks must be used for quotes within quotes. Direct quotations should be introduced and interrupted with commas. If your quotation goes before words “she said”, “he reported”, “they asked”, you should put the comma after the quote. If a quotation is used as an object or subject, it doesnt need a comma. You must mark technical terms, words put in any unusual way, or other non-standard expressions. If a quoted material is more than one paragraph, you need to open a new paragraph with a mark, and to use closing quotation mark only when the passage is ended. How to correctly write a quote in an essay: direct and indirect quotes If you need to use someones word in your essay, it is possible to do with quotation marks. There are two ways how to do it. For example, lets say you need to put into your paper a phrase that your friend said: Arthur said, “Its better to fulfill my homework on math for tomorrow before I go to the party”. But, from the other side, it is possible to make the same sentence without quotation marks: Arthur said that hed like to fulfill his homework on math for tomorrow before he goes to the party. The first sentence is an example of the direct quote, where you just put Arthurs words into your essay. The second example is an indirect quote where you just paraphrase Arthurs saying. Remember that you must mark only direct quotes. Rules how to punctuate quotes in an essay You have to remember these simple rules to punctuate quotations in the paper properly: The beginning quotation mark should be inserted right before the quoted phrase (without spaces), and the end of mark must be inserted after the last word of the quote, without spaces. You have to place the period right after the citation. Never use a semicolon to introduce a quotation; keep in your mind you must use only comma and colon for this. How to introduce quotations in an essay Its quite understandable that you cannot just integrate a quote standing alone into your essay. There are four ways how to correctly put a quote in an essay: Write a complete sentence related to the quote and put a colon. Example: Colin R. Davis said about the success: “The road to success and the road to failure are almost exactly the same.” Write an explanatory phrase and put a comma to separate it from the quotation. Example: According to Jim Rohns words, “Successful people do what unsuccessful people are not willing to do.” Integrate a quotation into your own sentence without any punctuation between your sentence and quote. Example: Michael John Bobak insists that “All progress takes place outside the comfort zone”. Use just a few words of quotation as an integrated part of your own sentence. Example: Thomas J. Watson detects his formula of success by his famous words “go ahead and make mistakes”. Verbs and phrases used to introduce quotations All words that introduce quotes, can be divided into three categories: Neutral verbs that usually mean “says”. Example: the author comments, reports, states, shows, notes â€" these are neutral verbs that go before the quote. Strong verbs that usually shows an argument, and the quote after this word can disagree or support the one side of the argument. These are words: the author argues, compares, rejects, claims, denies, etc. Inference verbs that indicate an argument and a quote shows support or disagreement. Example: The author thinks, suggests, implies. So, now you know everything about how to put a quote in an essay correctly. We hope this article was helpful, and you will create a successful paper with proper quotation marks. Remember that its important to make an interesting and bright work, but its also important to follow all rules about punctuation.

##torical Analysis Of Elie Wiesels The Perils Of...

The author, Elie Wiesel in his powerful speech, The Perils of Indifference, claims that Indifference has so much violence and danger. He shows how there is so much Indifference in the world. Wiesel develops his message through the use of allusion on his speech. Specifically, In paragraph 9, he states, â€Å"the most tragic of all prisoners were the â€Å"Muselmann,† as they were called.. They no longer felt pain, hunger, thirst†¦Ã¢â‚¬  Wiesel is trying to describe the pain that he has been through and if people were aware of the Holocaust sooner, than not millions of people would have died from the tragic event which is the Holocaust. Additionally, the use of imagery in the speech helps audience imagine the tragic things that has happened to the world. In†¦show more content†¦People have to prevent it by taking action to end it. In fact, to this day, situations like this still occurs. In Sudan, over millions civilians are been displaced in their homes due by th e violence in their location. The president, Omar al- Bashir wanted to start genocide in his country. The Abyei, South Kordofan, and Blue Nile are the spaces between Sudan and South Sudan that are having conflicts. Additionally, the region of Darfur which is located in Sudan were ignored. In 2003, genocidal campaign begun which resulted 300,000 and displacement of over three millions darfuris. However, after the agreement with the sudanese government, there is still no progress and violence continues. Additionally, in Abyei, Blue Nile, and South Kordofan, were forced to be displaced because of the fight between South Sudan and Sudan. According to the â€Å"International Response to the Darfur Genocide,† Governments around the world the world began to take actions to stop the disaster. Activities and peacemakers joined together to try to end the conflict in Sudan. Going back to Wiesel’s speech â€Å"The Perils of Indifference†, he states, â€Å"so much violence, so much indifference.† Like the genocide in Sudan, Holocaust is the second genocide occurred in the world back in 1930’s. Wiesel as one of the people who got tortured in the Holocaust. He explains the traumatizing things he had experienced and like in Sudan, so many people in Holocaust have died because they did not get

Essay on Hamlet Metaphor - 1089 Words

Iterative use of vivid and detailed imagery in a piece of literature is often a way of expressing a theme or concept in a literary work. This is the case in William Shakespeares Hamlet, a revenge tragedy that continually depicts the vibrant metaphors of manifesting corruption and festering disease in order to auger the impending calamities in the state of Denmark. Throughout Shakespeares play, there are successive images of deterioration, decay and death. These images are skilfully accomplished through the use of metaphors of rotting and dead gardens. Shakespeare wonderfully creates these metaphors that add great dimension to the play of Hamlet. The garden metaphor is all throughout the play of Hamlet. This metaphor can be viewed†¦show more content†¦This unweeded garden is Denmarks state before Claudiuss rule. It shows that under Claudiuss rule Denmark grows to seed from his neglect and corruption. The fact that Hamlet feels that the garden is grow[ing] to seed, means that he recognizes that Denmark is not going to regain control under Claudiuss rule. His rule will lead to the fall of Denmark. Another important point in this quote is that through the metaphor Hamlet sees Denmark as being completely taken over by things that are rank and gross like the corruption of characters like Polonius and Claudius. This passage is very important in Hamlet because it is the first reference to a garden in dismay and more importantly, it references to the horrible condition that Denmark is in. Another instance where Shakespeare creates a metaphor between the state of Denmark and a garden is when Marcellus says to Horatio Something is rotten in the state of Denmark (1.4.67). This passage is very important in the play because it shows that Hamlet is not the only person concerned with the position that Denmark is in. This metaphor is hinting that Denmark is being left untended by the protector King Claudius. As the king, Claudius should be tending to Denmark to make it flourish and grow instead, Claudius neglects it and Denmark begins to wither away and eventually dies under his rule. This disregard of his garden shows that Claudius is the wrong person on theShow MoreRelated hamlet metaphor Essay1073 Words   |  5 PagesShakespearequot;quot;s Hamlet, a revenge tragedy that continually depicts the vibrant metaphors of manifesting corruption and festering disease in order to auger the impending calamities in the state of Denmark. Throughout Shakespearequot;quot;s play, there are successive images of deterioration, decay and death. These images are skilfully accomplished through the use of metaphors of rotting and dead gardens. Shakespeare wonderfully creates these metaphors that add great dimension to the play of Hamlet. The gardenRead MoreCritical Analysis Of Othello1461 Words   |  6 Pagestheory through a memorable conversation between Iago and Cassio in another William Shakespeare playwright â€Å"Othello†. In act two, scene three, literary devices such as metaphors and metonymy are used to exaggerate the disappointment Cassio is feeling towards his own actions. When reading one begins to understand exactly what metaphors and metonymy means by Iago s indifferent response. Cassio tells Iago, â€Å"Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal partRead MoreEssay on Shakespeare: A Literary Grandmaster699 Words   |  3 Pagesespecially the king of England. Although an entertaining storyline does earn one respect as a writer/poet. It was Shakespeare’s masterful use of literary devices that garners the respect and acknowledgement of many modern day professors. In Act 3, Scene 1, Hamlet begins a soliloquy in which Shakespeare showcases his literary genius. A literary device that is often overlooked in the Early Modern period of Europe is the utilization of soliloquys to give insight to a character’s inner thoughts. Perhaps the mostRead MoreHamlet: Analytical Essay About Style834 Words   |  4 PagesHamlet has style. Hamlet as in the play, not the character, and style not in terms of fashion and knowing how to dress, but as in the combination of different literary elements in order to capture that certain elegance in one’s writing. Shakespeare implements these various literary devices for the purpose of enhancing his writing, typically to emphasize a specific point or to set a certain mood for a scene. In passages that are important in the play there are usually an abundance of these devicesRead More Comparing the Use of Language in Titus Andronicus and Hamlet2966 Words   |  12 PagesComparing the Use of Language in Titus Andronicus and Hamlet As characters of high birth and important political positions, Titus and Hamlet are necessarily observed closely by those around them for their reaction to the tragic events that have taken in place in their lives; and it is primarily the unique language with which they express their grief and anger that disconcerts both their enemies and their friends, and keeps them under an exacting scrutiny for the duration of their eponymousRead MoreRhetorical Analysis Of Martin Luther King Jr. s I Have A Dream 1132 Words   |  5 PagesAugust 23, 1963. In that speech, MLK Jr. used several different types of figurative language/rhetorical devices in order to convey his message to the people on a deeper level. These devices include personification, allusion, symbolism, hyperbole, metaphor, simile, and anaphora. Personification is a form of figurative language in which something has nonhuman human qualities. One example of this in MLK Jr.’s writing is â€Å"I have a dream that one day this nation will rise up, live out the true meaningRead MoreHamlet Character Essay1189 Words   |  5 PagesThe Troubled Prince: An Analysis of Hamlet â€Å"To be, or not to be: That is the question†(3.1.58). This is probably the most famous quote in all of Shakespearean literature and was uttered by the main character, Hamlet, of the play â€Å"Hamlet† written by Shakespeare. It demonstrates his instability and suicidal thoughts. Throughout the play he comes off as a very unpredictable and complex character. He makes many rash decisions, but at the same time often takes a lot of time to contemplate many of hisRead MoreHamlet, By William Shakespeare996 Words   |  4 PagesHamlet, written by William Shakespeare, with out a doubt holds the most famous soliloquy in English history spoken by Hamlet in Act III, scene i, lines 57-90. This soliloquy holds much importance to the play as a whole because it ties together the reoccurring themes of suicide and Hamlet’s inaction portrayed by Shakespeare. Hamlet poses a problem, which is the driving force of the play: â€Å"To be or not to be?†(III.i.57). Shakespear e uses this logical question asked by Hamlet to drive out his underlyingRead MoreLanguage Techniques in Hamlet by William Shakespeare Essay1087 Words   |  5 PagesLanguage Techniques in Hamlet by William Shakespeare Shakespeare used a variety of language techniques throughout Hamlet, which contribute to the themes in the play. They also help to add more meaning and understanding for the audience. Soliloquies, word play, symbols and other figurative language are some of these important techniques that enhance Hamlet. The way Shakespeare switches Read MoreSuicide Soliloquy in Hamlet Essay1210 Words   |  5 PagesEnglish playwright. His play Hamlet centers around Hamlets decision on how to seek revenge for his father’s death. However, Hamlet is unsure of what course of action he wants to take to exact his revenge. He discusses the idea of suicide as a possible option in his â€Å"To be or not to be† soliloquy. In this soliloquy, Shakespeare uses metaphors, rhetorical questions, and repetition to express Hamlet’s indecision regarding what he should do. Shakespeare uses metaphors to express Hamlet’s view of life

Unit 3 Supporting Children Level 3 Free Essays

CACHE Level 3 Certificate and Level 3 Diploma in Child Care and Education. Unit 3: Supporting Children Dressing Appropraitely- To be a good role model for young children in a school setting, i think it’s very important to dress appropriately. When i’m at my placement i wear my college T-shirt to make it clear to staff and parents that i’m not a member of staff and that i am only a student. We will write a custom essay sample on Unit 3: Supporting Children Level 3 or any similar topic only for you Order Now It is very important that parents know that i am only a student, as they will know not to tell me any information or details that could put me in a uncomfortable situation. I always make sure your hair is tied up to prevent any accidents that may happen, you should also make sure your make-up looks natural as you will look more friendly to the children and it will show you respect the schools rules. Dressing appropriately makes you more approachable to the children than someone with lots of make-up on. Using Positive Language – It is very important to use good and positive language around young children. while children are young they can copy most things you say to them so you need them to be copying positive language. sing good and positive language around children can teach them about good manners, you teach good language through communicating with the children, by having conversations and doing different activities with them. While i’m on my placement i am always hearing the children say something i had said to them earlier on, this made me realise how quickly they pick up on things you say to them. I now know to keep using good and pos itive language to and around the children to encourage them to do the same. Being Helpful – Being helpful is a great way to be a good role model. Relevant materials: Cache Level 3, Childcare Unit 1 Assignment When i’m on my placement i am always asking my supervisors if i can help out with anything around the classroom. If there is ever a time that i have nothing to do or i’m not sure what i’m meant to be doing i always ask if i can join in with the activities that they are doing. I think joining in with activities that the children are doing is a great way to build positive relationships with them and they know that you enjoy being abit silly with them. When all the children have finished playing with the toys they have got out i always encourage them to tidy it up and put it back where they found it. ncouraging children will teach them that they always need to tidy up after themselves and tidy away the toys that they have been playing with. You should always show then children when and how to tidy up. All this can help them progress their hygiene skills. Being Organised – While i’m on my placement i try to be as organised as i can be. I always make sur e that i’m wearing my placement T-shirt and i have always got my folder. It’s very important to encourage children to be organised themselves, you can do this by getting them used to their classroom routines which will help them be more independant. Helping the children to tidy up after themselves can also get them organised, as soon as they learn that they should always clear up after themselves the children will keep on doing it. Always remind the children what they should be doing, for example at home time they need to remember all the things they need to take home with them. Repeating the things they need to take home will help them remember and will stick in their mind this should make things alot easier. Appropriate behaviour – The most important thing to being a good role model is to always behave appropriately around children. When working in a primary school we can behave appropriately by talking to them on their level and not talking down to them. We should also let them know what sort of behaviour is expected of them while they are in our class and make them aware of the concequences of mis-behaving. If they are upset or hurt we should sit them down and talk to them being sympathetic about what has happened. If there is someone in the class being disruptive or not listening we should try to get them more involved in the activities we are doing to help keep them busy. How to cite Unit 3: Supporting Children Level 3, Essay examples

The Eyes Were Watching God Reading Critique free essay sample

Criticism By Bethany Maupin â€Å"In the male-dominated society of the early 1900s, women had a certain place with specific duties to fulfill. Women were pretty to look at, but had no mind of their own. We will write a custom essay sample on The Eyes Were Watching God Reading Critique or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, they didn’t need to make speeches, voice their opinion, or vote. Women could work in the home, on the farm, or in a store, but that was as close as they got to the world of the men. Outside of work, women did not join in the activities of the men. A woman’s opinions and beliefs were defined by her husband; each wife was a silent, supportive shadow. Into a society with this ingrained mindset stepped Zora Neale Hurston, leading the way for other women authors. Their Eyes Were Watching God introduced women to what they were missing, how much life was out there to be lived. It was written in a way that made women feel unsatisfied with their former life; made them long for an identity of their own. The main theme of Hurston’s book, self-revelation, is evident in the primary conflict. Throughout the book, Janie Crawford, the main character, struggles against discrimination against women. In order to identify herself and her place in the world, she defies the societal expectations that define the women of her generation. Janie embodies independence and the freedom that comes with it. She prevails over traditional values, gender discrimination, and criticism to assert herself. Through three different marriages and many ups and downs, Janie finds her identity and experiences life on her own terms. Rejecting mediocrity, she refuses to be a farm animal defined by work or merely a pretty face defined by her husband. In the end, she finds a relationship in which she is loved and accepted as an equal. She finds someone who encourages instead of hindering her desire to define her own identity and what she wants from life. Hurston shows how Janie goes on to make her own place in society, marriage, and the workplace. After meeting one obstacle after the next, Janie gains the independence to realize in herself that person she has been searching for all along. Over the course of the novel, Hurston tells of Janie’s journey from the traditional views of the grandmother who raised her to an independent woman making her own life rules. Janie is a very dynamic character, who lives a very turbulent life full of self-revelation. Hurston effectively uses symbols throughout her story to illustrate Janie’s self-development. A simple thing, like the way Janie wears her hair, is turned into an expression of her independence. Other symbols, such as playing checkers and wearing overalls, signify Janie’s entrance into male-dominated society. Hurston makes it clear that women do not need to imitate men in order to be independent simply that they deserve to choose for themselves what they can and cannot do. In the end, Janie makes the choice to live for herself rather than die for love, once again showing that she was not dependent upon others. Janie points the way for the pioneers of the female frontier. She gives hope and courage to all who are fearful of not finding themselves. Even though many criticized her, Janie only pitied them because they were missing out on a life and love such as her own. This inspirational book shows the worth in the struggles and hardships that help each woman to discover who they are meant to be. It is worth the criticism and skepticism to search for the relationship that allows identity as an individual as well as a couple. All women deserve equal status with men in the society that they all live in. Hurston offers valuable life lessons in courage, independence, and love. All in all, Their Eyes Were Watching God is a work full of truth as well as a work of art to be enjoyed by all. † Method of Characterization: Point of View Third Person Omniscient In the beginning of the book, the narrator is clearly omniscient because she gives insight into the thoughts of Pheoby, Janie, and the Eatonville women sitting on their porches who were very gossipy. Chapters 2-20 are all stories Janie is telling to Pheoby. Janie tells a flashback of a life story told by the omniscient narrator. Author’s Tone: In the novel, Their Eyes Were Watching God, the tone is mostly compassionate, sympathetic, and having tender feelings. The African American culture is very much focused on by the author. The author, Hurston, uses a plethora of conversations between friends and neighbors that use their cultural dialect. The book is more realistic, down-to-earth, and life-like because of the way Hurston wrote the book and it makes it more special. Imagery â€Å"This business of the head-rag irked her endlessly. But Jody was set on it. Her hair was NOT going to show in the store† Page 55 Janie was unhappy amp; annoyed because she was not allowed to let down her gorgeous hair in the store. â€Å"Done took to high heel slippers and a ten dollar hat! Looking like some young girl, always in blue because Tea Cake told her to wear it. Poor Joe Starks. Bet he turns in his grave every day. † Page 110 Janie was spoiled by Tea Cake and bought her expensive items. He did anything for her. Even though Joe is dead, he must be really mad at Janie and most likely despises Tea Cake. Corpses were not just found in wrecked houses. They were under houses, tangled in shrubbery, floating in water, hanging in trees, drifting under wreckage. † Page 170 Bodies were taken and thrown everywhere during a devastating and horrifying hurricane. There were dead bodies laying around everywhere in the muck. Diction â€Å"the great rope of black hair swinging to her waist and unraveling in the wind like a plume,† Page 2 This is a very significant description of Janie’s hair, which is one of the most important symbols of the novel. Mind- pictures brought feelings, and feelings dragged out dramas from the hollows of her heart. † Page 16 Nanny knows who things went wrong for Janie in the past so she remembers that and tries not to have the same mistakes happen. This is a big part of the novel. â€Å"The fact that the thought pictures were always crayon enlargements of life made it even nicer to listen. † Page 51 When Janie talks with others and listens to stories it makes her life seem a lot better. It makes things easier and idealizes things. Significant Quote With Explanation: â€Å"The wind came back with triple fury, and put out the light for the last time. They sat in company with the others in other shanties, their eyes straining against crude walls and their souls asking if He meant to measure their puny might against His. They seemed to be staring at the dark, but their eyes were watching God. † This quote from Chapter 18 shows the big problem of the novel, as Janie, Tea Cake, and Motor Boat seek refuge from the destructive hurricane outside. The Eyes Were Watching God Reading Critique free essay sample â€Å"In the male-dominated society of the early 1900s, women had a certain place with specific duties to fulfill. Women were pretty to look at, but had no mind of their own. We will write a custom essay sample on The Eyes Were Watching God Reading Critique or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, they didn’t need to make speeches, voice their opinion, or vote. Women could work in the home, on the farm, or in a store, but that was as close as they got to the world of the men. Outside of work, women did not join in the activities of the men. A woman’s opinions and beliefs were defined by her husband; each wife was a silent, supportive shadow. Into a society with this ingrained mindset stepped Zora Neale Hurston, leading the way for other women authors. Their Eyes Were Watching God introduced women to what they were missing, how much life was out there to be lived. It was written in a way that made women feel unsatisfied with their former life; made them long for an identity of their own. The main theme of Hurston’s book, self-revelation, is evident in the primary conflict. Throughout the book, Janie Crawford, the main character, struggles against discrimination against women. In order to identify herself and her place in the world, she defies the societal expectations that define the women of her generation. Janie embodies independence and the freedom that comes with it. She prevails over traditional values, gender discrimination, and criticism to assert herself. Through three different marriages and many ups and downs, Janie finds her identity and experiences life on her own terms. Rejecting mediocrity, she refuses to be a farm animal defined by work or merely a pretty face defined by her husband. In the end, she finds a relationship in which she is loved and accepted as an equal. She finds someone who encourages instead of hindering her desire to define her own identity and what she wants from life. Hurston shows how Janie goes on to make her own place in society, marriage, and the workplace. After meeting one obstacle after the next, Janie gains the independence to realize in herself that person she has been searching for all along. Over the course of the novel, Hurston tells of Janie’s journey from the traditional views of the grandmother who raised her to an independent woman making her own life rules. Janie is a very dynamic character, who lives a very turbulent life full of self-revelation. Hurston effectively uses symbols throughout her story to illustrate Janie’s self-development. A simple thing, like the way Janie wears her hair, is turned into an expression of her independence. Other symbols, such as playing checkers and wearing overalls, signify Janie’s entrance into male-dominated society. Hurston makes it clear that women do not need to imitate men in order to be independent simply that they deserve to choose for themselves what they can and cannot do. In the end, Janie makes the choice to live for herself rather than die for love, once again showing that she was not dependent upon others. Janie points the way for the pioneers of the female frontier. She gives hope and courage to all who are fearful of not finding themselves. Even though many criticized her, Janie only pitied them because they were missing out on a life and love such as her own. This inspirational book shows the worth in the struggles and hardships that help each woman to discover who they are meant to be. It is worth the criticism and skepticism to search for the relationship that allows identity as an individual as well as a couple. All women deserve equal status with men in the society that they all live in. Hurston offers valuable life lessons in courage, independence, and love. All in all, Their Eyes Were Watching God is a work full of truth as well as a work of art to be enjoyed by all. † Method of Characterization: Point of View Third Person Omniscient In the beginning of the book, the narrator is clearly omniscient because she gives insight into the thoughts of Pheoby, Janie, and the Eatonville women sitting on their porches who were very gossipy. Chapters 2-20 are all stories Janie is telling to Pheoby. Janie tells a flashback of a life story told by the omniscient narrator. Author’s Tone: In the novel, Their Eyes Were Watching God, the tone is mostly compassionate, sympathetic, and having tender feelings. The African American culture is very much focused on by the author. The author, Hurston, uses a plethora of conversations between friends and neighbors that use their cultural dialect. The book is more realistic, down-to-earth, and life-like because of the way Hurston wrote the book and it makes it more special. Imagery â€Å"This business of the head-rag irked her endlessly. But Jody was set on it. Her hair was NOT going to show in the store† Page 55 Janie was unhappy amp; annoyed because she was not allowed to let down her gorgeous hair in the store. â€Å"Done took to high heel slippers and a ten dollar hat! Looking like some young girl, always in blue because Tea Cake told her to wear it. Poor Joe Starks. Bet he turns in his grave every day. † Page 110 Janie was spoiled by Tea Cake and bought her expensive items. He did anything for her. Even though Joe is dead, he must be really mad at Janie and most likely despises Tea Cake. Corpses were not just found in wrecked houses. They were under houses, tangled in shrubbery, floating in water, hanging in trees, drifting under wreckage. † Page 170 Bodies were taken and thrown everywhere during a devastating and horrifying hurricane. There were dead bodies laying around everywhere in the muck. Diction â€Å"the great rope of black hair swinging to her waist and unraveling in the wind like a plume,† Page 2 This is a very significant description of Janie’s hair, which is one of the most important symbols of the novel. Mind- pictures brought feelings, and feelings dragged out dramas from the hollows of her heart. † Page 16 Nanny knows who things went wrong for Janie in the past so she remembers that and tries not to have the same mistakes happen. This is a big part of the novel. â€Å"The fact that the thought pictures were always crayon enlargements of life made it even nicer to listen. † Page 51 When Janie talks with others and listens to stories it makes her life seem a lot better. It makes things easier and idealizes things. Significant Quote With Explanation: â€Å"The wind came back with triple fury, and put out the light for the last time. They sat in company with the others in other shanties, their eyes straining against crude walls and their souls asking if He meant to measure their puny might against His. They seemed to be staring at the dark, but their eyes were watching God. † This quote from Chapter 18 shows the big problem of the novel, as Janie, Tea Cake, and Motor Boat seek refuge from the destructive hurricane outside. The main part of the novel, and the biggest struggle: humans against God, Janie and the others against nature. It is significant that Motor Boat joins Janie and Tea Cake in their house and that the narrator says that everybody is united in the same struggle. Tea Cake and Janie share an intimacy that allows them to struggle and survive these forces. The sense of self that Janie gains from the love that she shares with Tea Cake enables her to endure another hostile force—the mean-spirited scorn of the black women of Eatonville—and maintain her inner peace.

Psychology 100 †Community Project

Psychology 100 – Community Project Free Online Research Papers Psych 1100 Community Research Project (Optional Project) The purpose of this project is to familiarize yourself with the role of psychologists. While doing your research, you most likely will be surprised at the number and variety of established services that employ psychologists. You will also learn that as a potential consumer of psychological services, you have the right to ask questions of the service providers. These questions can become important considerations when choosing a particular counselor, therapist, or other service provider. The items below are REQUIRED information when appropriate. number of employees cost of services how are payments made school of thought (perspective) qualifications specific problems dealt with (or specialty areas) length of treatment types of services available hours average length of treatment (short term program/long term program) how to schedule an appointment ability to accommodate people with special needs Your report should also include your impressions of the service provider. Were the people friendly? Were they courteous? Were they willing to talk to you? Did you feel comfortable talking to them? Were they open to your questions? Did you talk directly to the service provider or to the secretary/receptionist? Would you feel comfortable going there for some type of service? How did you obtain the above information and do you feel it was an adequate method of obtaining such information? This information should be included in a 1-2 page typed report. Additionally, you must include some type of proof indicating that you actually contacted a service provider (i.e. brochures etc.) You must address the above items specifically. If the person you talk to doesn’t volunteer the information, it is your responsibility to ask. Refer to your syllabus regarding the due date. Note: Relatives and/or school psychologists or other school staff cannot be interviewed for this project. If you have questions as to whether a certain person is acceptable for this project, see me. Points will be deducted if you do not address all of the items above. Research Papers on Psychology 100 - Community ProjectThe Project Managment Office SystemInfluences of Socio-Economic Status of Married MalesResearch Process Part OneAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperStandardized TestingThree Concepts of PsychodynamicEffects of Television Violence on ChildrenHip-Hop is ArtMoral and Ethical Issues in Hiring New Employees

Pros and Cons of Massive Open Online Courses

Pros and Cons of Massive Open Online Courses Post-secondary schools of all kinds- expensive, elite colleges, state universities, and community colleges- are flirting with the idea of MOOCs, massive open online courses, where tens of thousands of students can take the same class simultaneously. Is this the future of college? Nathan Heller wrote about the phenomenon in the May 20, 2013, issue of The New Yorker in Laptop U. I recommend you find a copy or subscribe online for the full article, but Ill share with you here what I gleaned as the pros and cons of MOOCs from Hellers article. What Is a MOOC? The short answer is that a MOOC is an online video of a college lecture. The M stands for massive because there is no limit to the number of students who can enroll from anywhere in the world. Anant Agarwal is a professor of electrical engineering and computer science at MIT, and president of edX, a non-profit MOOC company owned jointly MIT and Harvard. In 2011, he launched a forerunner called MITx (Open Courseware), hoping to get 10 times the usual number of classroom students in his spring-semester circuits-and-electronics course, about 1,500. In the first few hours of posting the course, he told Heller, he had 10,000 students sign up from all over the world. The ultimate enrollment was 150,000. Massive. The Pros MOOCs are controversial. Some say they are the future of higher education. Others see them as the eventual downfall of it. Here are the pros Heller found in his research. MOOCs: Are free. Right now, most MOOCs are free or nearly free, a definite plus for the student. This is likely to change as universities look for ways to defray the high cost of creating MOOCs.Provide a solution to overcrowding. According to Heller, 85% of Californias community colleges have course waiting lists. A bill in the California Senate seeks to require the state’s public colleges to give credit for approved online courses.Force professors to improve lectures. Because the best MOOCs are short, usually an hour at the most, addressing a single topic, professors are forced to examine every bit of material as well as their teaching methods.Create a dynamic archive. Thats what Gregory Nagy, professor of classical Greek literature at Harvard, calls it. Actors, musicians, and standup comedians record their best performances for broadcast and posterity, Heller writes; why shouldnt college teachers do the same? He cites Vladimir Nabokov as once suggesting that his lessons at Cornell be recorded and played each term, freeing him for other activities. Are designed to ensure that students keep up. MOOCs are real college courses, complete with tests and grades. They are filled with multiple choice questions and discussions that test comprehension. Nagy sees these questions as almost as good as essays because, as Heller writes, the online testing mechanism explains the right response when students miss an answer, and it lets them see the reasoning behind the correct choice when theyre right.The online testing process helped Nagy redesign his classroom course. He told Heller, Our ambition is actually to make the Harvard experience now closer to the MOOC experience.Bring people together from all over the world. Heller quotes Drew Gilpin Faust, Harvard president, regarding her thoughts on a new MOOC, Science Cooking, that teaches chemistry and physics in the kitchen, I just have the vision in my mind of people cooking all over the globe together. It’s kind of nice.Allow teachers to make the most of classroom time in blended clas ses. In what is called a flipped classroom, teachers send students home with assignments to listen to or watch a recorded lecture, or read it, and return to the classroom for more valuable discussion time or other interactive learning. Offer interesting business opportunities. Several new MOOC companies launched in 2012: edX  by Harvard and MIT; Coursera, a Standford company; and Udacity, which focuses on science and tech. The Cons The controversy surrounding MOOCs includes some pretty strong concerns about how they will shape the future of higher education. Here are some of the cons from Hellers research. MOOCs: Could cause teachers to become nothing more than glorified teaching assistants. Heller writes that Michael J. Sandel, a Harvard justice professor, wrote in a letter of protest, The thought of the exact same social justice course being taught in various philosophy departments across the country is downright scary.Make discussion a challenge. It’s impossible to facilitate meaningful conversation in a classroom with 150,000 students. There are electronic alternatives: message boards, forums, chat rooms, etc., but the intimacy of face-to-face communication is lost, emotions often misunderstood. This is a particular challenge for humanities courses. Heller writes, When three great scholars teach a poem in three ways, it isnt inefficiency. It is the premise on which all humanistic inquiry is based.Grading papers is impossible. Even with the help of graduate students, grading tens of thousands of essays or research papers is daunting, to say the least. Heller reports that edX is deve loping software to grade papers, software that gives students immediate feedback, allowing them to make revisions. Harvards Faust isnt completely on board. Heller quotes her as saying, I think they are ill-equipped to consider irony, elegance, and†¦I don’t know how you get a computer to decide if there’s something there it hasn’t been programmed to see. Make it easier for students to drop out. Heller reports that when MOOCs are strictly online, not a blended experience with some classroom time, dropout rates are typically more than 90%.Intellectual property and financial details are issues. Who owns an online course when the professor who creates it moves to another university? Who gets paid for teaching and/or creating online courses? These are issues that MOOC companies will need to work out in the upcoming years.Miss the magic. Peter J. Burgard is a professor of German at Harvard. He has decided not to participate in online courses because he believes the college experience comes from sitting in preferably small groups having genuine human interactions, really digging into and exploring a knotty topic- a difficult image, a fascinating text, whatever. Thats exciting. There’s a chemistry to it that simply cannot be replicated online.Will shrink faculties, eventually eliminating them. Heller writes that Burgard sees MOOCs as destroyers of traditional higher education. Who needs professors when a school can hire an adjunct to manage a MOOC class? Fewer professors will mean fewer Ph.D.s granted, smaller graduate programs, fewer fields, and subfields taught, the eventual death of entire bodies of knowledge. David W. Wills, professor of religious history at Amherst, agrees with Burgard. Heller writes that Wills worries about academia falling under hierarchical thrall to a few star professors. He quotes Wills, Its like higher education has discovered the megachurch. MOOCs will most definitely be the source of many conversations and debates in the near future. Watch for related articles coming soon.

Investment in Education in United Arab Emirates Research Paper

Investment in Education in United Arab Emirates - Research Paper Example As for some more practical applications of investment in education, it would be profitable in terms of increase of professionals’ rates in UAE. The development of education multiplies professional opportunities for young people and helps them to become specialists in what they want to do. This means that when young people understand that all the spheres of studying are developed enough and could provide them with educational opportunities and career perspectives, they do not even consider other countries as their educational options. In addition, investment in education keeps labor rates in stable positions (Jorgenson &Fraumeni 1989). The phenomenon of brain drain often happens because young people do not see any educational perspectives for further staying in their own country, so they move to another country in order to get a better education in their chosen realm. Then they become professionals in what they do and get hired on some well-paid positions in foreign countries, so they decide not to come back. I believe this problem also exist in UAE because many talented young people move to other countries, which would not be happening if UAE education had a better financial support. If UAE education receives more funds and starts developing rapidly, the country will attract many young people from every part of the world who would be glad to obtain a high-quality education in UAE. This would be profitable for both the country’s international image and an increase of intellectual and professional cadres.

SEO Search Engine Optimization Research Paper Example | Topics and Well Written Essays - 500 words

SEO Search Engine Optimization - Research Paper Example Their ranking in Search Engine Optimization depends on several factors such as relevance, page title and relevance of words used. Other factors include reputation of the website and links. SEO works by  crawling,  indexing,  processing,  calculating relevancy, and retrieving whose final results is the ranking of website. Crawling meant a use of software such as Gooblebot to track website pages and to enable indexing or the sorting of website. Relevance is the determination whether a website has an appeal and the number of times it was visited in the retrieving two (www.webconfs.com). SEO can be used in almost anything in the website but particularly among business organizations where being on top of the search would mean more visits that could translate to potential business. One of the most common strategy to improve SEO ranking is to make sure that the word choices and phrases in the home page are relevant to what the website is all about. For example, if it is website is about sports, then the word â€Å"sports† should be used in the home page. Page title is also key in increasing the rank of a website in SEO by using performing keywords. Links that direct visitors from other websites including reviews coming from third parties such as bloggers can increase the ranking of a website. Its reputation should also be protected to avoid being penalized by search engines that would deteriorate its ranking in the SEO. Ingham, Edmund. "The SEO Secrets Every Business Should Know."  Forbes. Forbes Magazine, 23 Oct. 2014. Web. 23 Oct. 2014. . Lines, Natalie. "What is SEO and how can it help my websites Google visibility?."The Guardian. N.p., 7 July 2014. Web. 23 Oct. 2014.

Essay example --

Monique Kuwahara Professor Skoniezcy, IR 309 The Future of Free Trade and Women For more than two hundred years, free trade has been the reliable solution put forth by most prominent economists. If protectionist measures were done away with completely, theoretically each sovereign nation could rise to their highest capacity according to the theory of comparative advantage, thus leading to mass output, higher living standards for citizens and a net gain for society. The 2003 Economic Report of the President reported that free trade: â€Å"... Brings greater specialization according to comparative advantage, lower prices, and a wider selection of products and services for both consumers and firms. Openness to trade allows exporters to sell their output in a larger market; workers in export industries benefit as the resulting higher prices for the goods they make translate into higher wages and incomes.† (CEA). However, the history of free trade has also been a tenuous one fraught with high sentiments of nationalism and high tariffs. Since Ricardo and Smith first wrote on comparative advantage in the 1700s, many states have been in a race to climb the ladder of success and increase profits. But, free trade has consistently ignored women as it spread from developed nations to developing, leaving women to crawl and scratch their way to equal wages and basic workers rights. Especially in this time when more women hold degrees than men and refuse to conform to the patriarchal system, free trade cannot afford to ignore women now in this global economy. Now, comparative advantage in free trade is calling loudly for the inclusion of women in the workforce and executive decisions rather than being pushed down by tradi... ...agricultural industry, this opens up opportunities for more affordable housing (more land opened up) for newly married couples that live at home with parents, reducing household grocery costs, and more liquid cash to spend on luxury goods. Japan is now in a unique position to culturally set an international precedent and simultaneously boost their economy. If more incentives were given to women to come back after raising children, or not being passed up for promotion, this would give incentive to more women to stay in the workforce and not force them between a career or a family. By reconstructing traditional women’s gender roles for women to successfully integrate in the notoriously male-dominated workplace, and negotiations with the TPP countries, Japan can successfully overcome their low birth rate and finally overcome the effects of the Asian Financial crisis. Essay example -- Monique Kuwahara Professor Skoniezcy, IR 309 The Future of Free Trade and Women For more than two hundred years, free trade has been the reliable solution put forth by most prominent economists. If protectionist measures were done away with completely, theoretically each sovereign nation could rise to their highest capacity according to the theory of comparative advantage, thus leading to mass output, higher living standards for citizens and a net gain for society. The 2003 Economic Report of the President reported that free trade: â€Å"... Brings greater specialization according to comparative advantage, lower prices, and a wider selection of products and services for both consumers and firms. Openness to trade allows exporters to sell their output in a larger market; workers in export industries benefit as the resulting higher prices for the goods they make translate into higher wages and incomes.† (CEA). However, the history of free trade has also been a tenuous one fraught with high sentiments of nationalism and high tariffs. Since Ricardo and Smith first wrote on comparative advantage in the 1700s, many states have been in a race to climb the ladder of success and increase profits. But, free trade has consistently ignored women as it spread from developed nations to developing, leaving women to crawl and scratch their way to equal wages and basic workers rights. Especially in this time when more women hold degrees than men and refuse to conform to the patriarchal system, free trade cannot afford to ignore women now in this global economy. Now, comparative advantage in free trade is calling loudly for the inclusion of women in the workforce and executive decisions rather than being pushed down by tradi... ...agricultural industry, this opens up opportunities for more affordable housing (more land opened up) for newly married couples that live at home with parents, reducing household grocery costs, and more liquid cash to spend on luxury goods. Japan is now in a unique position to culturally set an international precedent and simultaneously boost their economy. If more incentives were given to women to come back after raising children, or not being passed up for promotion, this would give incentive to more women to stay in the workforce and not force them between a career or a family. By reconstructing traditional women’s gender roles for women to successfully integrate in the notoriously male-dominated workplace, and negotiations with the TPP countries, Japan can successfully overcome their low birth rate and finally overcome the effects of the Asian Financial crisis.

Ethics in Advertisement of United Colors of Benetton

As the students of MME (Economics and Management studies), we have chosen the topic, which involves our study program, which is the Marketing and Consumer behavior. Our topic is focused on the advertisement and the practices of United Colors of Benetton Company. Their way of marketing seems to be directed â€Å"another way† and it has been discussed several times whether their strategy is ethical or not in the past. First we would like to highlight the basics of the United colors of Benetton company and then all the classical kinds of moral reasoning theories will be described (Utilitarianism, Deontology) applied on the United Colors of Benetton advertising strategy. Virtue ethics is not going to be discussed as it is not a suitable approach for this case. Utilitarian and deontological approaches are going to serve as a mean for understanding whether it would be wise for Benetton to change its strategy or stick to its traditional way of marketing and ignore the voice of public opinion. The United Colors of Benetton strategy  United Colors of Benetton is an Italian company that thanks to its unusual way of advertising is dicussed all over the world. It is one of a few companies that does not insist on showing its products in the advertisements. Instead of the product controversial motives are used presenting different kinds of social issues (eg. rasism, terrorism, social tabus). â€Å"The Benetton United Colors campaign illustrates how modern advertising has been radicalized into an explicitly political forum. † (Tinic, 1997) Since United Colors of Benetton has started with this advertising strategy many critical reactions have occured. As a result of this negative publicity many Benetton? s adverts were banned in several countries. The criticized aspect is mostly the fact that Benetton is an organization trying to reach the profit and high level of awareness among consumers. Therefore its goal is similar to most of other businesses. However, Benetton? s representatives are trying to persuade the public about their concern in pointing at most dicussed issues in the world and increase general awareness about these problems. United Colors of Benetton uses shocking motives, in other words fear appeal, in its adverts. Fear appeal is used in eg. stop smoking, prevention against AIDS and drugs advertisements. Scary and eye-catching motives are used in the adverts to show what harmful consequences could a certain activity cause. Some of Benetton? s adverts also use fear appeal but the problem is that in regular commercials where fear appeal is presented, possible solution or prevention against the problem is presented in the message (eg. prevention against AIDS – use condoms). Benetton has been trying to call attention to actual social issues but they never provide any other information than the company’s trademark. Beyond complaints about individual Benetton advertisements, there appears to be an undercurrent of unease caused by the fact that social problems have been linked to the sale of designer clothing. † (Tinic, 1997) Therefore our paper is going to dicuss whether the advertisements of United Colors of Benetton are ethical or not based on the theoretical framework related to moral reasoning. The company? s philosophy is based on the conviction of Mr. Benetton who says that â€Å" communication should no be commissioned from outside the company, but it should be conceived from within its heart. The United Colors of Benetton (UCB) emphasizes that the communication should be no longer connected with the consumer but with the individual. â€Å"By entering the universe of values, the brand frees the product from the world of merchandise and manufacturing and makes it a social being of its own. By addressing an individual rather than a customer, the brand can identify its target on the basis not of age or income, but of a shared vision of what is important, starting from a set of common values. † ( Luciano Benetton) First idea of Benetton’s company was written in the early 60’s because their sweaters were marketed into the many different countries with different people’s skin tones. The â€Å"united† name became a metaphor pretty soon thus the name of Benetton’s company was changed to the United Colors of Benetton. One of their first add showing no racial differences saying â€Å"All the colors of the world† was the start of the new era of their many times controversial marketing strategy discussed all over the world. Three separate cycles of building Benetton’s value As it was mentioned above, the strategy of Benetton’s advertising campaign leads to many discussions and criticism and many of ads were prohibited in several countries. Their strategy is divided into 3 main cycles. The cycle of Difference The first and oldest cycle started in the 80’s and was concerning to the racial, religious and sexual conflicts and differences. All the conflicts are based on tabus and on a difference that separates rather than unites. The Benetton’s plan was to integrate opposites and to unite differences under a single flag – the Benetton’s logo. The ads were not so controversial. As in the following cycle – the cycle of the reality. The cycle of reality This cycle starts in the early 90’s as the answer to the Gulf War (the ad showing the war cemetery. This ad was refused to print it by several newspapers. This kind of ads showed the reality of the life – but paradoxly – the most censured campaign showing the newborn baby (as the eruption of real life) caused the biggest scandal. Another campaigns showing the real, high drama situation were censured too. There are pictures of some of them: The pictures of AIDS patient, the soldier and the Albanian emigrants were not taken for the ad campaign but were the agency photos used for conveying styles. They were showing the real world. The cycle of free speech and the right to express it Last and the most recent cycle campaign was actually created as the answer to the second cycle. The reaction to the real life photos was often violent and not accepted by the critics. Benetton has been fighting for having a free speech and right to express it by new kinds of campaigns (trying to highlight the AIDS issues, homosexuality, racism, etc. ) Utilitarianism approach Utilitarianism is the moral reasoning approach theory, which is answering the question, what is right and wrong in various situations. The effects and consequences determine the right or wrong action. The greatest good for the greatest number may be defined as a utilitarian approach. Pleasure and pain measurement is based on the Cost benefit analysis. The founder of utilitarianism was Jeremy Bentham. He was saying that ethics is more or less a mathematical equation (total happiness plus pleasure minus pain). The negative consequences would have a negative impact on the society and it would create the unhappiness. Everyone who would stick to the rule – the security would be given as well as predictability and certainty leading to the overall happiness. For a Benetton’s company the happiness may be described as the total way of the company’s philosophy. Their goal is not only increase their profits but also the social awareness of the real life problems concerning all of us. The pain involves those who protest against the Benetton’s adverts. The amount of those who protest against the Benetton’s adverts is rapidly decreasing and the Benetton’s strategy has been getting more and more accepted. This means that the Benefits (Happiness) outnumbers the Costs (Pain) thus according to the Utilitarian approach of moral reasoning – the Benetton’s campaign is ethical. â€Å"A utilitarian could condone or even prescribe an act of deception if the positive consequences outweighed the negative consequences. † (van den Belt, 2010) From the utilitarian point of view, even if Benetton? s advertisements are being criticized, it still brings a lot of positive results (eg. increased awareness about the brand). Both positive and negative evaluation enable the brand to be seen and perceived among consumers. Deontological approach Deontological approach as well as utilitarian approach are concerned about a practical solution of a problem more than a philosphical/abstract solution that is more typical for virtue ethics. The core principle of both deontological and utilitarian approach is finding the right thing to do in a certain situation. On the contrary, there is a dissimilarity between these two approaches as utilitarianism is more focused on consequences and deontological approach emphasizes side features of the actions (eg. ishonest or fraudulent behavior). In case of United Colors of Benetton , there is a question if it is correct and ethical to use social issues and catastrophical motives in their commercials. According to questions â€Å"What should I do? † or â€Å"What is the right thing to do? † the solution from the moral perspective would probably be elimination of controversial motives from Benetton? s advertisements. The reason why this solution would be chosen is calming of the situation – decrease of criticizm among the consumers. The public would be satisfied ith not being exposed to unpleasant images of Benetton? s adverts. On the other hand, from the business perspective, Benetton would lose its unique way of increasing awareness both about the social issues as well as about the brand. Based on deontological approach Benetton should change its strategy and use less controversial motives. The company should not only think about instrumental values but should also take into account tha fact that â€Å"human beings have moral dignity and possess intrinsic value† (van den Belt, 2010). Due to this reason the company should not only strive for the profit and increased awareness. Choice of less controversial motives or change of advertising strategy could be one of the solutions. â€Å"It is exclusively the good will of the acting person that renders his action morally appropriate, where one should act out of duty, not out of prudence. † (van den Belt, 2010) Moral issue related to this citation are in case of Benetton as follows: ? never injure anyone with your advert messages? but it does not necessarily exclude the fact that ? Benetton? s commercials should always please everyone?. The way Benetton does its advertisements is unique in the market. There have already been many trials of other companies to copy this strategy but they were never successful. Advertising strategy of Benetton is so distinct from others that losing such a competitive advantage in the market could cause harmful consequences for the company. That does not mean that opinions of the consumers should be ignored. The voice of public should definitely be taken into consideration.

Strategic Marketing Planning - Free Essay Example

Sample details Pages: 23 Words: 6895 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Essay any type Did you like this example? Critically analyze the role of strategic marketing planning in relation to an organizations decision to enter new markets in a global marketing environment. Justify your choice of strategies with examples to support where possible. Introduction A critical issue in international market entry strategy is the selection of an appropriate entry mode. Although some important studies have analyzed entry mode choice in the service context (see, e.g., Agarwal and Ramaswami 1992; Bouquet, Hà ©bert, and Delios 2004; Erramilli and Rao 1993; Li and Guisinger 1992), they analyze specific service sectors and thus fail to address the heterogeneity problem of the service sector as a whole. In the current dynamic and competitive environment, entry mode choice is a decision based not only on efficiency (transaction cost minimization) and value based (development of capabilities) considerations but also on other aspects, such as strategic motives of internationalization or the firms competitive position in the global environment (Aulakh and Kotabe 1997; Harzing 2002; Hill, Hwang, and Kim 1990). In addition, the high costs of integration that economic theories stipulate may not be strictly true for many service firms. For example, professional services are characterized by low capital intensity (Erramilli and Rao 1993). For many service firms, the switching costs may be comparatively small because valuable assets rest more on human capital than on physical assets; thus, investment patterns observed in the manufacturing sector could be different in the service sector (Carman and Langeard 1980). The key issue in entry mode choice is the compatibility between the firms existing capabilities and those it needs to be successful in a particular market (Johanson and Vahlne 1977). As Madhok (1997) proposes, an operation seeking the development of capabilities to create future value will result in a greater proclivity toward collaborative ventures. Firm-specific capabilities, such as firm size, international experience, and tacit know-how, may also play a role. Larger and more experienced firms typically favour full control modes. Furthermore, the tacitness of know-how that is involved in the market entry may limit its transferability to another firm without loss of value (Kogut and Zander 1993). These circumstances increase the efficiency of resource utilization and the effectiveness of its in-house transfer (Madhok 1997). The strategic motivations and competitive pressures underlying market entry and the particular nature of services may be relevant for the entry decision. Firms tend to use higher control modes to coordinate more effectively strategies in a multinational network (Hill, Hwang, and Kim 1990), to extend market power by entering new markets, and to exploit market knowledge when following domestic clients or competitors to foreign countries (Li and Guisinger 1992). Strategic motivations, such as setting up a strategic outpost for future expansion, setting up a global sourcing site, and achieving economies of scale by concentrating the important activities in a limited number of locations, may also lead firms to rely on full control entry modes (Harzing 2002). Consistent with the work of Dunning (1993), we argue that the introduction of strategic dimensions into the analysis of entry mode choice is essential in a world characterized by increasing globalization and the proliferation of cross-border collaborative alliances. Firms are increasingly competing in global rather than national markets. Furthermore, researchers have claimed that entry mode options for manufactured goods cannot be transferred to services because of service firms idiosyncrasies (Erramilli 1990). First, services are largely intangible and cannot be touched, transported, or stored. Second, services tend to be inseparable, so production usually cannot be separated from consumption. Third, services are perishable and thus must usually be consumed at the time of production. Finally, services are heterogeneous, so each service encounter is unique and highly customized (Zeithaml, Parasuraman, and Berry 1985). When entering new markets, foreign investors must cope with the unpredictability of an investment in a politically, economically, and culturally different environment. To mitigate this uncertainty within a TCA framework, firms have been advised to retain flexibility and avoid high levels of ownership (Williamson 1975). Firms should reduce their ownership levels, seek locally based assets, and solicit the participation of local partners (Anderson and Gatignon 1986; Hennart 1991; Hill, Hwang, and Kim 1990). One major source of uncertainty is cultural distance. Perceptions of significant cultural distance between the country of origin and the target country in terms of culture, economic systems, and business practices have been found to support the use of modes that involve smaller resource commitment (Johanson and Vahlne 1977). Setting up in an environment with a culture that is different and unfamiliar to the investor increases the difficulty. Another factor of uncertainty is host-country risk. Hostcountry risk reflects uncer tainty about the continuation of current economic and political conditions and government policies that are deemed to be critical to the survival and profitability of a firms operations in that country (Agarwal and Ramaswami 1992). A highly volatile environment will result in firms that want to minimize exposure to risk through entry methods that offer the necessary flexibility in the face of environmental variability (Erramilli and DSouza 1995; Kim and Hwang 1992). Find out how our expert essay writers can help you with your work By reducing resource commitment in risky environments, firms minimize their financial exposure in cases in which they can be adversely affected or forced to cease their activity by unforeseen events (Hill, Hwang, and Kim 1990). Therefore, in countries with unstable political and economic conditions, firms should avoid full-control modes and seek shared-control modes. Don’t waste time! Our writers will create an original "Strategic Marketing Planning" essay for you Create order Marketing Intensity Under TCA assumptions, the risk of undesired dissemination of a firms specific advantage or proprietary asset is an important transaction cost. These expropriation hazards can limit the potential rent an investor may obtain for the exploitation of its specific assets in a foreign investment (Lu and Hebert 2005). Brand name, reputation, marketing skills, and the firms strength in sales are key specific assets for international firms. These assets are especially vulnerable to problems related to divulging information to or the misuse of information by third parties. Brand development and sales strength are established over many years and are rooted in a firms culture, systems, and routines. The less control the firm exercises, the more exposed it will be to its partners possible hostile or opportunistic actions. Given that the process of creation and maintenance of product differentiation requires time, the undesired dissemination of commercial capabilities to third parties c ould become the subject of possible misuse and could damage a Size. The establishment of wholly owned subsidiaries abroad entails significantly higher resource commitments and carries greater risk than other options. Consequently, larger firms have a greater ability to expend resources and absorb risks than small and medium-sized ones and thus are more likely to select high-control and resource commitment modes (Agarwal and Ramaswami 1992). Firms can obtain the necessary resources for investments internally through their own cash flow or externally from financial markets. International activities are time consuming and demanding of managers, and small firms are not always able to sustain the high information costs that are required. Thus, consistent with OCP logic, limits on the availability of financial, managerial, and political resources implies the need for small and medium-sized firms to engage in entry modes on the basis of risk and commitment minimization. Therefo re, we expect the following relationship: Type of International Strategy. Regarding the pursuit of international opportunities, we can distinguish between two broad types of strategies: a global strategy and a multi-domestic strategy. In a global strategy, firms typically attempt to take advantage of the homogeneity of tastes and preferences of customers across countries through a standardized product or service offering. Interconnections among markets also enable these firms to seek substantial integration and economies of scale on a global level. In general, these characteristics reflect a firms ethnocentric orientation (Pelmutter 1969), which implies (1) The development of international operations in the same way as in the market of origin, (2) The transmission of information and knowledge from the parent company to affiliated companies, and (3) The maintenance of a national identity by having people from the country of origin fill management posts in internationa l operations. Thus, service firms that employ a global strategy prefer full-control entry modes to achieve a high level of coordination, synergy, and asset transfer among units. In turn, firms that adopt a multi-domestic international strategy compete mainly at the local level, adapting products and business policies to local markets. Local subsidiaries typically enjoy considerable autonomy with their own commercial and production infrastructures. Such firms are comfortable with shared-control modes, such as joint ventures, which allow greater flexibility (Hill, Hwang, and Kim 1990; Tallman and Shenkar 1994). Their organization is often poly- The Impact of Strategic Factors Strategic Variables That Influence Entry Mode Choice 75 centric (Pelmutter 1969). Because international operations are viewed as a group of independent companies, control and evaluation methods are determined at a local level, and communications between the parent company and the subsidiaries are limited . In conclusion, service firms with a multi-domestic strategy are more likely to rely on shared-control modes than firms with a global strategy. Therefore, we propose the following hypothesis: One of the most important strategic decisions managers of multinational corporations have to make is the selection of entry mode into a foreign market. How firms enter foreign markets has been a topic of interest for many researchers in international business and marketing (Agarwal and Ramaswami 1992; Caves and Mehra 1986; Gatignon and Anderson 1988; Stopford and Wells 1972). The growing globalization of markets during the past two decades has become one of the most crucial issues in business today, representing numerous challenges and opportunities for domestic and international markets (Klein, Ettenson and Morris 1998; Darling and Arnold 1988). As national boundaries continue to disappear, more businesses seek opportunities abroad (Klein et al. 1998). Ettenson and Gaeth (1991) sug gest that to compete successfully in this global market, managers need to have a thorough understanding of what consumers in different countries and cultures prefer. Although the knowledge of what consumers prefer in terms of foreign products and services is an important one, we argue that understanding the level of animosity (war, economic, cultural and religious) of the intended host country is as important and could lead to the success or failure of multinational corporations. Entry Mode Selection The firms international experience and product diversification play an important role in entry mode selection (Stopford and Wells 1972). Woodcock, Beamish and Makino (1994) argue that cultural and other national differences between the host and home countries appear to influence entry mode selection. Caves and Mehra (1986) found entry mode selection to be influenced by several industries and firm-specific factors such firm size, advertising intensity, research intensity, indust ry growth and industry concentration. All types of entry modes are contingently influenced by locational, ownership and internationalization advantages (Kim and Hwang 1992; Agarwal and Ramaswami 1992). Animosity and Entry Mode An extensive survey of the literature indicates that one of the main areas neglected in strategy research is the impact of animosity (war, economic, cultural and religious) on entry modes. As the opening quote indicates, the clash of civilizations will only increase because differences among civilizations are not only real, they are basic. Huntington (1993) argues that differences in history, language, culture, tradition and, most importantly, religion will be the driving forces for conflict and history is full of examples of wars that have been fought based on religious and cultural differences. If religious and cultural differences can lead to armed conflict and atrocities, it is plausible that religious and/or cultural animosity toward a nation o r culture might also affect how entry of foreign businesses is viewed and evaluated. Hofstede (1983) points out the role that cultural differences play by stating: The national and regional differences are not disappearing; they are here to stay. In fact, these differences may become one of the most crucial problems for management in particular for the management of multinational, multi-cultural organizations, whether public or private (p. 75). The impact of national culture of the host and the home country has been investigated by a number of researchers (Hennart and Larimo 1998; Erramilli 1996; Barkema and Bell 1996; Shane 1994; Kogut and Singh 1988). Hennart and Larimo (1998) stated that there are two ways through which culture can influence ownership policies: 1) the countrys national cultural characteristics, such as its power distance and uncertainty avoidance can affect the preference of multinational corporation strategy or entry mode and 2) the cultural distance be tween the home base of the multinational and the target market can influence MNCs entry mode. Hennart and Larimo (1998) found that the lower the power distance and the uncertainty avoidance indices of the home base of the investing firm, the greater the likelihood that it will enter the United States with shared-equity ventures. They also found that the greater the cultural distance between the home base of the investors and the United States, the more likely that they will enter the United States through shared-equity ventures. Erramillis research (1996) revealed that the greater the power distance characterizing the firms home country culture, the greater the likelihood that the firm will seek majority ownership in foreign subsidiaries and the greater the uncertainty avoidance characterizing the firms home country culture, the greater the likelihood that the firm will seek majority ownership in foreign subsidiaries. Kogut and Singh (1988b) found greater cultural dist ance between the home country and the host country to increase the probability that Greenfield joint ventures would be preferred to wholly owned Greenfields and to controlling acquisitions. Additionally the greater the level of uncertainty (avoidance in the home country of the investor), the greater the preference for partly or wholly owned Greenfield investments over acquisitions (Kogut and Singh 1988b). The longevity of foreign ventures was found by Barkema, et al. (1996) to be negatively related to the cultural distance between the home and host country. More recent studies like Arora and Fosfuri (2000) found that cultural distance reduces the propensity of a firm to set up a wholly owned subsidiary rather than using licensing to exploit technological competencies in a foreign country. Although these studies provided a wealth of information regarding certain elements of culture and its impact on foreign entry modes, none of them address the issue of cultural and religious differences that may lead to the civilization clash described by Huntington (1993). This paper attempts to fill this gap by providing a theoretical argument regarding the impact of war, economic, cultural and religious animosity on entry modes. War, Economic, Cultural and Religious Animosity Klein et al. (1998) conducted a study in China to investigate the impact of animosity on intention to purchase foreign goods. Kleins model, which developed scales to measure war and economic animosity (defined as remnants of antipathy related to previous or ongoing military, political or economic events), demonstrated the negative impact of these constructs on Chinese purchase intentions related to products from the source of this animosity. From that study Klein et al. proposed the construct of animosity between nations and concluded that consumers who harbour war or economic animosity toward a specific country are likely to choose not to purchase products manu- Marketing Managemen t Journal, Fall 2005 factured in that hated country. They also found that consumers who are unwilling to buy products from the hated country may find it perfectly acceptable to buy products from friendly countries and showed how the animosity construct is different from the ethnocentrism construct. Kalliny and Hausman (2004) extended the Klein et al. animosity model by adding cultural and religious animosity constructs. Religious animosity is defined as ones intolerance of and antipathy toward another person, country or nation because of religious differences while cultural animosity is defined as ones intolerance of and antipathy toward another person, country or nation because of cultural differences. Kalliny and Hausman (2004) found that cultural and religious animosity impact consumers purchase decision in regard to foreign products. Those who harbour cultural or religious animosity toward a country are more likely not to purchase products fi-om that hated country. Nijs sen and Douglas (1999) tested the animosity model in The Netherlands and found support for the theory. They also found that those who are more willing to travel to foreign countries to have a more positive attitude toward foreign products. Shin (2001) tested the animosity model in Korea and found support for it as well. Country Risk Root (1987) identified four types of risks that play a significant role in MNCs entry decision. These risks include political risk (instability of political system as in some African countries), ownership/control risks (expropriation), operations risk (local content requirement), and transfer risk (remittance control). These risks usually play a significant role in determining the amount of resources that MNCs commit in a foreign market. For example, when these risks increase, MNCs may choose to commit the smallest amount of resources to increase their ability to exit quickly when needed. This argument may suggest that licensing or exporting may be the most desirable entry. Companies usually choose the entry mode based on risk/return or cost/control trade off effects (Goodnow 1985; Root 1987). The level of risk can be moderated by the type of control attained (Kwon and Konopa 1992) and although several authors suggested that these risks can be substantially reduced by limiting ownership in a foreign venture (Brandley 1977; Korbin 1983; Vemon 1983), the situation gets more complicated when we talk about war, economic, cultural and religious animosity. These animosities complicate the issue because if consumers who harbour any of these animosities are not willing to purchase products made in the hated country, then the multinational firm may be forced to consider other options to overcome the animosity problem. Kwon and Konopa (1992) provided the following comparison between exporting and foreign production in regard to risk: 1. Foreign production requires relatively more resource commitment (initial investment , operating costs) than exporting, 2. Foreign production entails relatively greater risk exposure than exporting, 3. Foreign production provides relatively greater control of market than exporting, and 4. Foreign production provides an expectation of a relatively higher rate of return than exporting. International Entry Modes and Propositions Tse, Pan and Au (1997) argue that most past studies on foreign entry mode strategies of MNCs have adopted one of two theoretical approaches, the transaction cost approach or eclectic framework approach proposed by Dunning (1980, 1988). The transaction cost approach is based on the economic rationale that firms will minimize all costs associated with the entire value-added chain. This approach stresses the importance of firm-specific variables (Agarwal and Ramaswami 1992; Erramilli and Rao 1993; Gatignon and Anderson 1988; Kogut and Singh 1988). Dunnings (1980) eclectic framework integrates several strands of international busine ss theories on cross-border business activities. Dunning (1980) argues that international business activities are influenced by three types of factors: host country-specific factors, ownership specific factors, and intemalization factors. The host country-specific factors deal with country risks and location familiarity (Hill, Hwang and Kim 1990), while ownership-specific and internalization factors focus on the industry-specific and firm-specific variables. Of interest in this paper are the four primary international entry modes of joint venture, wholly owned subsidiaries, exporting and licensing. Researchers investigated the choice of entry modes of multinational corporations in regard to control and resource commitment. Several authors suggested that each of these entry modes is consistent with a different level of control (Calvetl984; Caves 1982; Davidson 1982; and Root 1987). Control is defined as the authority that the investing corporation has over operation and st rategic decision making. Resource commitment is defined as dedicated assets that cannot be redeployed to alternative uses without loss of value. Hill, Hwang and Kim (1990) argue that while wholly owned subsidiaries can be characterized by a relatively high level of control and resource commitments, the opposite can be said of licensing agreements. With respect to joint ventures, the levels of control and resource commitments vary with the nature of the ownership split. Alliances For purposes of this paper, joint ventures and strategic alliances are treated equally. The formation of alliances is a crucial one because a firm can enter a foreign market by itself or by forming an alliance with another firm to reduce investment risks and enhance its competitive advantage. Kogut (1988, p. 319) defines joint venture as, a joint venture occurs when two or more firms pool a portion of their resources within a common legal organization. Tse et al. (1997) argue that firms are motivate d to form alliances with other firms to reduce investment risks, share technology, improve efficiency, enhance global mobility, and strengthen global competitiveness. Find out how our expert essay writers can help you with your work According to Pan and Tse (1996) foreign firms form an alliance with Subsidiary There is no doubt that globalization has increased competition and moved it from the domestic level to the global level. Due to this new level of competition, MNCs have found it necessary to look for the least expensive resources of production to stay competitive. This has forced some MNCs to look for cheaper resources outside the home country. To take full advantage of cheap labour and raw materials, MNCs may choose to set a subsidiary in a desired host country. Birkinshaw (1997) defines Before You Go, You Should Know: Kalliny and LeMaster subsidiary as any operational unit controlled by the MNC and situated outside the home country. The subsidiary ownership dec ision could be a very complex function of several factors including country characteristics, industry characteristics, product characteristics and firm characteristics (Erramilli 1996). The initiative for setting up a subsidiary lies in the identification of an opportunity to use or expand the MNCs resources (Birkinshaw 1997). The theory of internationalization argues that firms expand globally to realize the value of intangible assets (Buckley and Casson 1976). Subsidiaries often have unique capabilities and critical links vwth local customers and suppliers and in such situations the ability of the subsidiary to pursue local opportunities and subsequently to exploit them on a global scale is an important capability (Bartlett and Ghoshal 1986; Harrigan 1983; Hedlund 1986). On the other hand, problems encountered by the new subsidiary can affect the entire corporation (Newbould, Buckley and Thurwell 1978). U.S. multinationals were found to have a predominant preference for w holly owned subsidiaries (Stopford and Wells 1972). Weinstein (1974) found that 62 percent of the subsidiaries were either fully- or majority owned. Gatignon and Anderson (1988) observed that American multinationals had an intrinsic tendency to prefer wholly owned subsidiaries. Although American companies prefer subsidiaries, setting up a subsidiary is more risky than other forms of entry (Yip 1982). For example, when setting up a subsidiary, the entire cost is absorbed by the MNC. In addition, the subsidiary may lack information necessary for success in a particular environment or culture. History is full of examples where companies lost their business to expropriation, confiscation or destruction especially during time of conflict. Consider what happened to the Jews businesses in Egypt when the national government was established in 1952. Many American companies lost their investment when communist regimes were established in countries like Cuba and others. We argue tha t during times of conflict, the hated country will be more likely to be targeted by citizens and governments. 23 Wild, Wild and Han (2003) argued that the events of September 11, 2001 have literally changed the world. They base their argument on a study that was conducted in the United States and nine Muslim countries where it was found that the majority of U.S. citizens feel that the Muslim world does not respect the American culture and vice versa. There is a sense of animosity and we think that this sense of animosity will play a role in the foreign entry mode selection. It is plausible to think that companies will take into consideration the level of animosity in the host country and devise their entry strategy accordingly. Based on this argument we propose: Proposition 2: Other things being equal, in countries where war, economic, religious and cultural animosity is low, country risk will be low and multinational companies will be more likely to prefer committing a hig h amount of resources and therefore a subsidiary mode of entry would be preferred. Exporting is the marketing and direct sale of domestically produced goods in another country. There are several reasons as to why companies may choose to export. For example, exporting does not require that goods be produced in the target country so no investment in foreign production facilities is required. Exporting allows companies to increase their samples by targeting and selling in foreign markets. Moreover, exporting helps companies diversify their markets, reduce their vulnerability to lags in domestic demand, extending product life cycles, using idle capacity, and reducing unit costs through economies of scale. Exports also help sharpen competitiveness, broaden contacts, and enhance understanding of global markets and cultures. In addition, the nation benefits from exporting because increased exports create jobs, spur economic growth, bring in tax revenues, and improve the balance of payments (Food Export USA). Marketing Management Journal, Fall 2005 Before You Go, You Should Know: Kalliny and LeMaster Although exporting has many advantages and may seem very appealing to companies especially those that are faced with a saturated home market, exporting has several disadvantages. One of the main issues exporting companies face is the decision of adaptation versus standardization. When companies are faced with a situation that calls for adaptation, this may increase the cost of the product. Exporting companies may have to develop new promotional materials which may add to the cost of the product and companies that are engaged in exporting may incur added administrative costs. Moreover companies may have to wait longer for payments and finally, exporting companies may have to obtain special export licenses (Food Export USA 2004). As can be seen from the above points, exporting can be a complicated process and may not be easy. The situation gets even m ore complicated when cultural and religious animosities are added to the equation. As discussed above these animosities do impact consumer preference and purchasing intentions. Kwon and Konopa (1992) argue that the foreign entry mode choice depends not only on the characteristics of the firm but also on the characteristics of the foreign market. Goodnow (1985) and Root (1987) viewed the characteristics of the firm and the product as internal factors and the characteristics of the foreign market as external factors. We argue that the level of cultural and religious animosities would fall under the external factors because they are part of the foreign market characteristics. Moreover, we argue that these animosities will play a role in the decision of the exporting country as to where to export and what to export to which country. For example, Saudi Arabia and Kuwait banned Barbie toys from their markets calling them a threat to morality and complaining that the revealing clo thes of the Jewish toy are offensive to Islam (CBS News 2003; Gulf Marketing Review 1996). The banning of the Barbie toy reveals the cultural and religious animosity between the West and the Arab countries and shows their impact on purchasing intentions. Our rationale is based on the reasoning that companies engaged in producing products that may be viewed negatively by the foreign consumer should find a local element to help in decreasing the negative aspects that is caused by animosity. Thus we propose: Proposition 3: Other things being equal, the level of cultural and religious animosity will play a role in determining how the foreign product is perceived by foreign customers. Proposition 4: Other things being equal, in countries where war, economic, religious and cultural animosities are high, exporting will not be the preferred entry mode. Licensing is the process by which the right to use intangible intellectual property is granted by one party (licensor) to another (t he licensee). Licensing permits a company in the target country to use the property of the licensor and such property usually is intangible (e.g., copyrights, patents, trademarks, and so forth). The licensee pays a fee in exchange for the rights to use the intangible property and possibly for technical assistance needed. There are a number of advantages for using licensing for the licensor and the licensee. Licensing allows many businesses to enter international markets through creative use of intellectual property rights in partnership with other companies. The low level of risk taken by the licensor for licensing requires little investment on the part of the licensor. Licensing allows companies to maximize income by expanding market opportunities without large capital expenses. A benefit to the licensee may include rapid entry into a market using technology developed and tested by others (Food Export USA 2004). Although licensing may have a number of advantages, it also poses certain risks to the licensor. When an MNC grants a license to a foreign enterprise to use firm specific know-how to manufacture a product or market a product, it runs the risk of the licensee disseminating that know-how, or using it for purposes other rch into the efficacy of formalised marketing planning (Thompson 1962; Leighton 1966; Kollatt et al. 1972; Ansoff 1977; McDonald 1984; Greenley 1984; Piercy 1997; Smith 2003) has shown that marketing planning can make a significant contribution to commercial success. What is agreed, however, is that strategic marketing planning presents a useful process by which an organization formulates its strategies, providing it is adapted to the organization and its environment. Indeed, Smiths PhD thesis (2003) proved a direct link between organisational success and marketing strategies that conform to what previous scholars have agreed constitutes strategy quality, which was shown to be independent of variables such as size, se ctor, market conditions and so on Most managers accept that some kind of procedure for marketing planning is necessary. Accordingly they need a system which will help them to think in a structured way and also make explicit their intuitive economic models of the business. The choice of entry mode is an important part of a firms new business development strategy. A diversifying entrant is not only concerned about what markets to enter, but also how to enter. One to fill resource gaps inside a firms primary business domain and the other to redeploy excess resources in exploring new markets outside. Because a firm always retains the option of entering a market via internal development as the default mode, our objective is to analyze the conditions under which a firm would choose to enter a market via acquisition rather than through organic growth. Empirical Puzzle in the Relationship between Entry Mode and Relatedness The resource-based view posits that a firms entry into ne w markets results from excess capacity in valuable resources that may be applicable outside a firms existing business activities, and from the potential for economies of scope offered by different resource combinations (Penrose, 1959; Teece, 1980, 1982). Concerned about how the redeployment of excess resources can reduce the costs of entering and operating in a new market, researchers make a distinction between related and unrelated diversifications. Yip (1982) argues that the relatedness between a firm and the new market entered significantly reduces the costs of entry when a firm enters via internal development. In contrast, the relatedness does not reduce the costs of entry when a firm enters via acquisition since the price of the acquiree is set by the market for corporate control. As such, a firm is expected to enter related markets via internal development while entering unrelated markets via acquisition. Extending Yips model, Chatterjee (1990) argues that the related ness leads to more reduction in operating costs because the firms resources are more applicable. Since the prospect of reducing operating costs provides a strong incentive for a firm to use its own underutilized resources, as opposed to acquiring resources from external sources, a firm is expected to enter related markets via internal development. This hypothesis of a simple link between entry mode and relatedness has failed, however, to receive empirical support. Culture is embedded deeply in everyday life and can be defined as a combination of values, perceptions, attitudes, motivations and learning experiences. (Wilkins, 2004) Despite globalization, cross-cultural differences remain a potential minefield for any company wanting to do business overseas. The success of international business deals rests as much on external factors like politics, economics, and technology as on the understanding of culture. In the course of international expansion, organizations encounte r factors such as government regulations, legal and financial systems, and cultures, languages, and greater distances, new modes of transport and currency exchange rates. Cultural factors are cited as one of the biggest barriers to successful global business strategies. Often the force a company has to deal with may not necessarily be another competitor but the cultural traditions of the country (Wilkins, 2003). Managerial attitudes, values, behaviours, and efficacy differ across national cultures and ‘one size fits all philosophy is no longer valid (Adler,2003). The success of international business deals rests as much on external factors like politics, economics, and technology as on the understanding of culture. Despite globalization, cross-cultural differences remain a potential minefield for any company wanting to do business in China. Chinese culture is different and learning the subtlety of these differences can smooth the way forward for business looking to expand in the Chinese market (Chatman et al., 2004). Chinese cultural fit constitutes a key factor and should be given the necessary attention at all stages of business development. Any organization looking to expand in China should develop a deep appreciation for the culture and history of China. Find out how our expert essay writers can help you with your work Business management has to be congruent with Chinese culture and management. Furthermore, this study improves upon prior ones by identifying entry events and their mode of entry with a higher precision previously unachieved. Specifically, we identify entry via acquisition under a strict condition that an acquirers new product code in the year of entry can be traced to an acquirees product listing in the year prior to the acquirers entry event. The detailed tracing is possible because the product classification system we use is much more fine-grained than the SIC system. In comparison, some studies suffer from a n â€Å"all or nothing† bias where all diversification moves under one SIC code are assigned to either acquisition or internal expansion arbitrarily (Chatterjee, 1990). Others suffer from another type of aggregation bias where the entry mode is measured as a continuous variable indicating the dominance of one mode in sales contribution over an arbitrary time period, as opposed to the mode of entry specific at the firm-market level (Chatterjee and Singh, 1999). Our findings show that the dynamics of firm-market relevance affect the choice of entry mode in subtle ways that prior studies have not considered. By separating entries inside from those outside, we not only turn the degree of relevance into a significant predictor for the use of acquisition as entry mode, but also reveal two contradicting relationships. For the entries inside, the use of acquisition increases with the degree of relevance. Quite the opposite, for the entries inside, the use of acquisition de creases with the degree of relevance. Therefore, in addition to finding empirical support for the acquisition-unrelatedness link for which prior studies show mixed results, we uncover the conditions under which the commonly-asserted relationship would hold. Moreover, we find the trajectory and the duration of relevance to be significant predictors for the use of acquisition as entry mode. For the entries outside, the greater the improvement in relevance, the more likely a firm will use acquisition as entry mode. That is, firms that have been moving closer toward the new market are more likely to choose acquisition over internal development. This pattern is consistent with the idea that firms use acquisitions to move into new markets along a trajectory of exploration outside the primary business domain. In contrast, for the entries inside, the longer the duration of relevance, the more likely a firm will use acquisition as entry mode. That is, firms, which have been close to the new market for a longer period of time but have not entered yet, are more likely to choose acquisition over internal development. This pattern is consistent with the idea that firms use acquisitions to fill gaps in their product portfolios that have been persistent over time, perhaps because the firm has lacked the resources and capabilities needed to fill the gap organically (Helfat and Lieberman, 2002). Conclusions In sum, this paper makes three contributions to the literature. First, we clarify two conceptually distinct aspects of relatedness. Second, we capture the dynamics of firm-market relationship with three novel conceptualization and measures of relevance. Third, we validate the conditions under which acquisition is more likely to be used as entry mode for new business development. By making these advancements, we demonstrate the use of entry mode as different mechanisms for reconfiguring a firms resources and capabilities, and help to resolve the ambiguity in prior work on choices of entry mode. Sarkar Cavusgil (1996) have examined the most central issues within this particular field of research together with the relationships between the themes such as 1) Product-Market Factors, 2) Firm-Foreign Specific Factors, 3) Host Market Factors, 4) Cultural Factors, 5) Home- Market Factors, 6) Global Industry Structure, 7) Global Strategic Motivations, 8) Globa l Corporate Objectives, 9) Firms Entry Mode Choice, 10) Political Negotiated Entry, 11) Relational Dimensions of Interfirm Collaborations, 12) Firms Bargaining Power With Respect to Foreign Governments, 13) Performance. The research has primarily focused on the examination of coherence between the product, the foreign market, and specific factors relating to the enterprise in question and finally the most efficient entry mode for any given enterprise in relation to these parameters. Find out how our expert essay writers can help you with your work The manufacturing sector has been in focus at the expense of the service sector (Erramilli Rao 1993; Ekeledo Sivakumar 1998, 2004; Domke-Damonte 2000) and emphasis has primarily been given to making predictions regarding accumulated levels of entry modes (Aulakh Kotabe 1997). Taking Benito and Welch (1997) as the starting point a classification of the theories is taken into an â€Å"economic perspective† and a â€Å"process perspective† because it then becomes possible to compare and evaluate some central economic theories which have not been developed specifically to cover the entry mode problematic, but nevertheless contains methods, sub areas, variables, etc. which can be used in the further development. The process-perspective puts particular importance to behavioural factors as drivers of company internationalisation and penetration is thus an important aspect in this theory formulation. The following criteria determined the selection of theories within the two classifications: they must represent the subject field of business economics with both present and potential value for considerations and decisions regarding the entry of international markets they are frequently referred to in the relevant literature they reflect and cover the meta-dimensions of the reference framework. Communication plays a key role and the highest hurdles for buyers looking to work with suppliers in China as language is one of the major issues for external companies looking to enter the Chinese market. An example which clearly depicts the impact of communication and culture relates to the fact that most Chinese companies and workers dont explicitly say ‘no. A US manufacturing firm was not aware of this as this was in direct contrast to US culture. After a meeting with some Chinese delegates on a deal, the US suppliers thought that the Chinese agreed to the deal as they didnt say ‘No, but in reality, it was later found out that the deal was not approved by the Chinese. Due to cultural and communications barriers, researchers have suggested that its better to write than to speak to Chinese business people and exude clarity without leaving anything for interpretation. Other traits of Chinese communication practices are avoidance of aggression tactics during meetings and discussions. It is believed that the Chinese dont respond well to tactic s like shouting, threats or ultimatums. All this means, that there is an increasing need for firms not only to market appropriately developed products but also to design and promote in a culturally sensitive way. Chinese believe in long term outlook because it forms the basic element of Confucian ethics. The combination of long-term orientation and collectivism results in family ties, long term thinking and things like filial piety and paternalism (Mahoney, 2001). External audit Internal audit Business and economic environment Economic political, fiscal, legal, social, cultural Technological Intra-company The market Total market, size, growth and trends(value volume) Market characteristics, developments and trends; products, prices, physical distribution, channels, customers, consumers, communication, industry practices Competition Major competitors Size Market share coverage Market standing and reputation Production capabilities Distribution policies Marketing methods E xtent of diversification Personnel issues International links Profitability Conclusions In order to be realistic, it must take into account the organizations existing competitive position, where it wants to be in the future, its capabilities and the competitive environment it faces. This means that the marketing planner must learn to use the various available processes and techniques which help to make sense of external trends, and to understand the organizations traditional ways of responding to these. Where marketing planning has failed, it has generally been because companies have placed too much emphasis on the procedures themselves and the resulting forecasts, rather than on generating information useful to and consumable by management. But more about reasons for failure later. For now, let us look at the marketing planning process in more detail, starting with the mission statement. References Aaker,D (2004) Strategic Marketing Managment: John Wiley Sons Baker,M (2000) Marketing Strategy and Management; Macmillan Business Beamism, K Ashford,R (2005) Marketing Planning; Butterworth- Heinemann Bradley,F (2003) Strategic Marketing in the customer driven organisation, Wiley Brennan,R, Baines,P and Garneau, P(2003) Contemporary Strategic Marketing , Palgrave Capon, C Hulbert, J M (2001) Marketing Management in the 21st Century; Prentice Hall Cooper, J Lane P (1997) Practical Marketing Planning; Macmillan Doole, I Lowe P (2005) Strategic Marketing Decisions in Global Markets; Butterworth- Heinemann Doyle,P (2003) Marketing Management and Strategy. Prentice Hall Europe Drummond, G Ensor, J (2001) Strategic Marketing : Planning and Control; Butterworth- Heinemann Fifield,P (2000) Strategic Marketing Management: Planning and Control; Butterworth- Heinemann Gilligan C, Wilson, R. S (2004) Strategic Marketing Planning Find out more from UK Essays here: https://www.ukessays.com/services/example-essays/marketing/strategic-marketing-planning.php#ixzz3EF3yuxUb